After the success of the retail concept of Deleukstetaartenshop, NewCakes started the online wholesale CakeSupplies in 2008, which focuses on the international business to business market. CakeSupplies offers every professional in the cake decorating business access to a wide range of cake ingredients and supplies.
The wide assortment, that is continuously growing and renewed, exists out of over 5000 top quality items. CakeSupplies is an official distributing partner of Wilton, FunCakes (the own brand of NewCakes), Satin Ice and Squires Kitchen. Besides these brands they also distribute other reputable brands. In 2013 CakeSupplies opened an establishment in Alicante, Spain.
CakeSupplies Experience Centre
In 2011 the CakeSupplies Experience Centre started where customers of CakeSupplies can follow professional business training courses. Theory and practice are offered with a great emphasize on enlarging the product knowledge. This gives CakeSupplies customers the possibility to use that knowledge to give better advice to their customers with a sales increasing effect as a result. The courses are given by professional instructors and take place in our well-equipped training room in Wormer, The Netherlands.
CakeSupplies offers professional marketing and sales support and participates in various international shows to represent their brands locally.