CakeSupplies 10th anniversary
Already 10 years ago NewCakes started the wholesale CakeSupplies. We saw opportunities in many starting entrepreneurs looking for an assortment to bake and decorate cakes, to give workshops in all kinds of baking and cake decorating techniques or to start their own shop. Or, for the real ambitious entrepreneurs, for more of those three aims! Larger chain stores followed quickly and abroad we saw the cake decorating trend developing as well.
We have experienced extremely busy years in which we had to work hard to let our assortment grow. We moved our company no less than 3 times in 3 years to create enough space for that. That wasn’t only for a growing assortment though, also our team expanded fully. Many of them are still working with us today. And we invested a lot in marketing, sales and ICT the past 10 years.