CakeSupplies was founded in 2008 from a sincere passion for cake decorating and thereby shares a common language with its business customers. Grown from expertise and experience, the company has become the number one wholesale for every professional in the cake decorating industry. In 2013 CakeSupplies opened a branch in Alicante, Spain, in addition to their head quarters in Wormer. The company sets high standards to its assortment, which consists of compliant and innovative products from around 30 top brands. Three of which CakeSupplies is the official distribution partner for, these being Wilton, FunCakes (NewCakes’ own brand) and Renshaw. By closely following the developments, seasons and trends in cake decorating, the assortment stays innovative and surprising.
The vast majority of CakeSupplies’ customers are retailers in cake decoration. The wholesaler supplies small baking shops and large chains, and everything in between. This puts the products of 30 top brands on the shelves throughout all of Europe. CakeSupplies also offers an interesting range for cake designers, professional home bakers and other large scale consumers. This group of customers bakes cakes to order and CakeSupplies meets their needs for large packages of, for example, baking mixes and fondant, but also further specialized products for the very experienced cake decorator.
CakeSupplies was one of the first wholesalers operating completely online. The webshop, which was completely renewed in 2017, offers business customers an accessible and clear online experience as we know from the better consumer webshops, but with the feeling and functionalities business customers are looking for. CakeSupplies is therefore a one-stop shop, offering easy online ordering, fast delivery and fair and competitive conditions. The wholesale serves as a central player between its customers and suppliers, giving customers the comfort of working with one single partner. By offering customers the support of an experienced marketing and sales team, CakeSupplies strives to be a reliable partner. Something that’s equally as important to the company as delivering a qualitative products.